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Bolton Landing Brewing Company Selling ‘Help Wanted’ Beer to Find Workers

The brewery released the beer line, which has a job ad on the back of each can, because it was having trouble finding hired help.

Bolton Landing Brewing Company has been having trouble hiring talent. So it decided to turn one of its beers into an quaffable job advertisement.

Enter “Help Wanted,” a New England IPA, made with amarillo, strata and centennial hops, which the brewer released earlier this month. On the back of each red, white and blue can, it reads: “Fan of our beers, like this juicy New England-style IPA? Got some free time on your hands? It sounds like you should try enjoying these great beers as a member of the Bolton Landing Brewing family!” The brewery’s message adds: “Like most businesses this year, we are looking for help in our taproom. We offer competitive pay, room for growth throughout the company, a fun and laid-back work environment, employee outings, and a view that can’t be beat. Email or swing by the taproom to apply.” (If you’re wondering, the brewery’s email is [email protected])

“I’ve posted on all the online websites for jobs and for jobs in the area, and we’re not even getting people looking,” co-owner Brendan Murname told the Post Star. “We figured since we were sending beer out into distribution, why don’t we send an advertisement?”

The beer costs $7 on tap at the brewery itself or $16 for a four-pack, which you can buy in its taproom.

Founded in 2017, Bolton Landing Brewing is a family owned microbrewery located in (you guessed it) Bolton Landing, NY, on Lake George.

Will Levith
Will Levith is the editorial director of Capital Region Living and Saratoga Living.

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